The advertisement centrally targets an audience with little or no experience within the sector of web development. It portrays great visuals and convinces the members of how simple it is to craft a website to promote their businesses or household firms, providing a small sided tutorial of a jewelry designer using their product. The audience will be of a mixed group of ages, usually between 25-45 years of age looking to build startup companies worldwide. The software only requires its customers to have a basic exposure with computers, knowing how to drag and drop, scroll, click and carry out other such commands.
The ethos included within this advertisement is mainly seen through the implementation of the example website, displaying a stunning site designed by a Jewelry designer Yama. It can therefore be seen as a trusted source as the ad exhibits a person with no web design experience, creating her own website for her business through simple instructions and on a ready-made template specifically for her ease of use.
The strong visuals used to show the features available on Wix are a great example of the pathos used within this commercial. They provide the user with a snapshot lesson on how to use the product through easy orders being carried out in the ad from the dragging of various background pages to the selection of the online store option. Lines at the initial part of the video "You need a Website" is used as a command to draw the audiences attention towards the commercial. Following the sentence "Why not do it yourself?" is a rhetorical question, giving a quick summary of what this advertisement is about. It also depicts the fact that there is no need to depend upon and pay professionals to make your website when you can do it at Wix, which is repeated at the end in the form "Create your stunning website today.", making the audience's presence significant, allowing them to participate in the ad.
The artificial intelligence feature can be grouped into logos as it draws clear evidence that Wix can use your personal details to search for the website design that fits within your category. The lines "Its Easy and Free!" portray the great burden Wx saves us from learning a programming language, coding our website and then publishing it or going and paying a web designer for it. The free section of the phrase is a great technique used to seek attention and gain popularity.
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