What
does the ad reveal about the cultural/ social/ or historical context of its production?
According to the ad, what values or characteristics are the most important?
There are various important methods of persuasion as well as visual language techniques present within this advertisement. Tone, lighting and color are key factors implemented within this advertisement, as all eyes are centered towards the woman with brightly lit shining skin, developing a sense of encouragement towards younger women to buy and use Nivea beauty products to their advantage, exhibiting fair skin which is a wide form of attraction in the modern era. The presence of similar light blue colors on the product’s bottling is repeated elsewhere in the advertisement, such as on the woman’s and man’s clothing, as well as on the header and footer of the poster. This color provides a somewhat soothing and comfortable feeling to the mind, which is a factor of association Nivea wants customers to have towards this product. The texture is smooth, highlighting major details about the good, as its main goal is to provide a soft and natural look, as most of her skin is revealed to represent this and some light makeup is used to enhance the effect.
Who is empowered in this commercial?
The male actor included within the advertisement is somewhat cropped out of the photo and is displayed with no real lighting or makeup, depicting great ignorance towards the figure. He seems like a prop portrayed within the advertisement as a sign that Nivea beauty products attract men, as he has his hands wrapped around the woman, yet has no sense of great significance simply due to the fact that the product being promoted is not for men. He doesn’t even seem to have any connection with the viewers either, as he is positioned side onwards, gazing upon the woman only.
The advertisement is a modern day commercial
exhibiting Nivea beauty products and enticing the audience to buy their
products. It seems to have aimed towards regions in South Asia, mainly
highlighting India as it consists of current day popular Indian celebrities but
could also relate to a general or international audience who could perceive the
individuals as beautiful, yet plain folk.
According to the ad, what values or characteristics are the most important?
There are various important methods of persuasion as well as visual language techniques present within this advertisement. Tone, lighting and color are key factors implemented within this advertisement, as all eyes are centered towards the woman with brightly lit shining skin, developing a sense of encouragement towards younger women to buy and use Nivea beauty products to their advantage, exhibiting fair skin which is a wide form of attraction in the modern era. The presence of similar light blue colors on the product’s bottling is repeated elsewhere in the advertisement, such as on the woman’s and man’s clothing, as well as on the header and footer of the poster. This color provides a somewhat soothing and comfortable feeling to the mind, which is a factor of association Nivea wants customers to have towards this product. The texture is smooth, highlighting major details about the good, as its main goal is to provide a soft and natural look, as most of her skin is revealed to represent this and some light makeup is used to enhance the effect.
Who is empowered in this commercial?
It is very evident that the woman
herself is the most dominant figure in the advertisement, as Nivea beauty
products are centrally manufactured for and targeted towards women. She is also
facing the spectators, proving that this advertisement is targeted towards
them, as well as providing a sense of presence to them, ensuring to seek their
attention. The product itself, placed on the bottom-right of the commercial is
added to the scene to allow the audience to be able to identify the product
before buying, instigating some logos alongside it which says that it repairs
dryness in 24 hours and that Nivea celebrates 100 years of success.
Who is
ignored or marginalized? For what reason?The male actor included within the advertisement is somewhat cropped out of the photo and is displayed with no real lighting or makeup, depicting great ignorance towards the figure. He seems like a prop portrayed within the advertisement as a sign that Nivea beauty products attract men, as he has his hands wrapped around the woman, yet has no sense of great significance simply due to the fact that the product being promoted is not for men. He doesn’t even seem to have any connection with the viewers either, as he is positioned side onwards, gazing upon the woman only.
Hi Ali! I think you have effectively captured and elaborated upon the key points we discussed as a group in regards to the prompt. Furthermore, the subject specific terminology you have incorporated highlights your great understanding of the concepts we have recently covered in class. Whilst I completely agree with how the male model is in a sense "excluded" or "marginalized," do you believe that perhaps Indian women who do not reflect the high beauty standard of the central female celebrity can also fall into the group of being marginalized/ignored? Well done!
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